Businesses are always on a purge to crack the Google algorithm and attain their prime position in Google to gain potential clients. Though it sounds normal, cracking the complex Google algorithm is not that easy. This is where data comes as a savior for all. Data in the form of great content are the binding force for any search engine. This is why it is important to bring in the best SEO practices to ensure that businesses do great.
What are Best SEO practices?
SEO experts perform certain tasks designed to develop and improve the search engine ranking of your website. Most common best practices include building backlinks, on-site keyword optimization, etc.
Lets us get to know the best SEO practices to follow to make sure your business is running well.
Remember to Add your Keyword at the beginning of your Content
For sure you want to use your keyword, so why not use it first than hiding them in between. Since you may not know what the location of the keyword might bring in a change for your ranking. It is said that you need to mention the keyword at the top of your page, do you know why? It is precisely because Google weighs the keywords that appear at the top.
Give a unique title, description, and Content
No one likes a plagiarized content be it human or Google. You lose your credibility the moment you copy something. Since we are working hard to make the website rank well, it is better to go for pure and original content with appropriate SEO optimization. Google does avoid anything close to duplicate or duplicate content from the Google Rankings. Ensure your description, meta description, image alt-text or even product pages are completely original content. Keep it 100% unique to be identified and to let it stand out.
Optimize your Title SEO
The title is the first thing to be noted by Google, ensure you have the right keywords installed in the title. The best way to do this is to tag the title with the keyword. For example, if you want to bring up a title for an eCommerce blog go with the title "ECommerce SEO: Tips to Breakthrough the Google Algorithm". There might be certain cases where you can't use the keywords right at the beginning no biggie, just use it in the most suitable way you come across in the title.
Optimize the site load speed
The page load speed is one important factor that drives your viewers into the page and away from the page. It might sound absurd, but yes, the site speed does matter. No one likes wasting their time on a page, that loads like a snail. People tend to quit the page, even before they wait to see if they have anything good on the page. Make sure you are not loading the page with unwanted images or graphics that take ages to load. Make use of Page Insight Tools to check your page load time. Make sure you use lightweight themes, compress the images, use a CDN, etc.
Use Internal Linking
Internal linking is yet another ideal way to improve the SEO of your website. What does it mean? Well, nothing much all you do is link one page of your website to another page on your website, mostly randomly. You can make use of keyword-rich anchor text which are mostly keywords. In that way, you can bring in much authority to those pages which were on low authority and in a way improve their Google rankings.
As said above,
SEO is like treasure, the more you learn, the more you acquire about it. Making use of popular SEO tools will make your work far easier. Make sure you are providing SEO-optimized content to drive the right traffic for your website. Keeping in mind the best SEO practices and following them is the key to successfully propel your business to greater heights.